[:en]Anajilan Maulida   ABSTRACT   This research focuses on the cultural hegemony that exists in novel Tenggelamnya Kapal Van Der Wijck. A cultural study was applied to determine the cultural meanings contained in the novel. The result of the reaserch on cultural hegemony showed that a consensus must be maintained for the instability of hegemony...Read More

[:en]Achmat Fatoni    ABSTRACT Limitations in the television advertising of tobacco products encourages advertisers to think more creatively in packaging advertising tobacco products. Advertising of tobacco products must not display tobacco products as well as the form and use. Tobacco products could only display the image or the image of the product. This is exactly...Read More