[:en]Vina Duwi Prastyowati
ABSTRACT
This article discusses the illocutionary speech acts in the interaction of trading in Jaya Bird Market Jember by using pragmatic perspective. Its goal is to describe the form of illocutionary speech acts and bidding speech strategy. The data collected through observation and interview are analyzed using equivalent pragmatic method. The result of the study shows that the illocutionary speech acts can be classified into two forms: the sellers’ speech acts and the buyers’ speech acts in the interaction of trading in Jaya Bird Market Jember. The first speech acts are assertive, comissive, and expressive. The second speech acts are assertive, directive, comissive, expressive, and declarative. Further, the strategy of bidding in the trading interactionused by the sellers are in the forms of offering strategy, approving the offer, and rejecting the offer. The strategy of bidding used by the buyers are in the forms ofintimate bidding strategy and threating bidding strategy.
Keywords: speech acts, trading, a bird market, pragmatics
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Vina Duwi Prastyowati
ABSTRAK
Tulisan ini membahas tindak tutur ilokusi peristiwa interaksi jual beli di Pasar Burung Jaya Jember dalam perspektif pragmatic. Tujuannya adalah mendeskripsikan bentuk tindak tutur ilokusi dan strategi tuturan tawar-menawar. Data-data yang dikumpulkan melalui observasi dan wawancara dianalisis menggunakan metode pragmatik padan. Hasil kajian ini menunjukkan bahwa tindak tutur ilokusi diklasifikasikan menjadi dua yaitu: tuturan penjual dan tuturan pembeli dalam interaksi jual beli di Pasar Burung Jaya Jember. Tindak tutur pertama bersifat asertif, komisif, dan ekspresif. Tindak tutur kedua bersifat asertif, direktif, komisif, ekspresif, dan deklaratif. Lebih jauh lagi, strategi tawar-menawar dalam interaksi jual-beli yang digunakan oleh penjual berupa strategi menawarkan, menyetujui tawaran, dan menolak tawaran. Strategi tawar-menawar yang digunakan pembeli berupa strategi tawar-menawar secara akrab dan strategi tawar-menawar dengan ancaman.
Kata Kunci : tindak tutur, jual beli, pasar burung, dan pragmatik
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