Bahasa Indonesia
Maya Novita Sari
ABSTRACT
Through Fangirl, Rowell delivers the phenomena of fandom in two different points of view. She shows both the portrayal of fans who see fandom as a common thing and she also exposes the depiction of people who give a bad perspective to fandom. The discourse of fandom in the novel is constructed through the fictional characters. There are main character and supporting characters who have different perspective in the way they interpret a text. Stuart Hall’s theory of representation and encoding/decoding are applied to analyze the discourse of fandom in the novel. In Fangirl, Rowell shows that the meaning of text is not only produced by one sided group or writer only but also the readers. The meaning is produced through the representation of its discourse. To show the discourse of fandom in the novel, this research sums up the position of the characters into three groups based on Hall’s theory. They are dominant hegemonic position, negotiated position and oppositional position. The result of this research shows that the novel Fangirl represents the all three hypothetical positions of decoding process. The construction of fandom discourse in the novel closely relates to today’s American society thoughts of fandom; they partly reject and partly agree with the work of fandom. On the other hand, the author of Fangirl puts novel as the original products that are more worth-appreciating than fan products particularly fan fiction. Rowell puts back to its hierarchy that the position of sub culture is underneath the dominant culture.
Keywords: Representation, fandom, discourse, encoding/decoding