Vina Duwi Prastyowati
This article discusses the illocutionary speech acts in the interaction of trading in Jaya Bird Market Jember by using pragmatic perspective. Its goal is to describe the form of illocutionary speech acts and bidding speech strategy. The data collected through observation and interview are analyzed using equivalent pragmatic method. The result of the study shows that the illocutionary speech acts can be classified into two forms: the sellers’ speech acts and the buyers’ speech acts in the interaction of trading in Jaya Bird Market Jember. The first speech acts are assertive, comissive, and expressive. The second speech acts are assertive, directive, comissive, expressive, and declarative. Further, the strategy of bidding in the trading interactionused by the sellers are in the forms of offering strategy, approving the offer, and rejecting the offer. The strategy of bidding used by the buyers are in the forms ofintimate bidding strategy and threating bidding strategy.
Keywords: speech acts, trading, a bird market, pragmatics