This study was conducted by using an ethnographic communication approach. This approach examines the role of language in communicative behavior of certain population group. Group of fishing communities located on the coast of Pondok Mimbo Village, Situbondo Regency is selected as the research subject, while the object of study is the communicative interaction between jhârâghân (the leader of a fishing ship) and pandhigâ (the members of a fishing ship) in fishing activities. Based on the observations, the patterns or communication system used in fishing activities tend to be “command” and use the language as needed. In addition, the working processes that support fishing activities are carried out in some stages, including: (1) ngoni’i (calling members), (2) nantos (waiting members gathered), and (3) mangkat (leaving for fishing ground), and (4) mole (back to the coast). Every day, the fishermen working activities are conducted continously based on the stages.
Keywords: ethnography communication, communicative interaction, fishing communities