Anas Ma’ruf, S.S.   ABSTRACT   The linguistic aspects in communication strategy have big impact on increasing the level of electability of a presidential candidate during the campaign period. This situation is depicted in Jokowi’s successful presidential election campaign in 2014. This research elaborates high- and low-context of language, media, and culture of Jokowi in...Read More

Name: Siti Maesaroh   Abstrac   Banyuwangi is a region that has many cultures and arts and is well-known for its local language called ‘Bahasa Using’ (‘Using’ Language). The native people of Banyuwangi are ‘Using’ people who are active users of ‘Bahasa Using’. This language is unique and interesting. There is no form of politeness...Read More