Bahasa Indonesia
R.A.J. Safina Adam
Abstract
This article discusses fashion discourse and power constructed in Lauren Weisberger’s The Devil Wears Prada published in 2003. In this research there are three research questions. The first question is about how the fashion discourse is constructed in the novel. The second question is about how the power operates in the novel. The third question is about what is the relationship between fashion discourse in the novel and fashion discourse in the context of American society. This research is qualitative research. Documentary method is also used in this analysis. To analyze the construction of fashion discourses and the operation of power, we apply Foucauldian discourse theory through a genealogy analysis. From the analysis, it can be concluded that Andrea’s fashion discourse is able to blur the regime of truth of Miranda’s fashion discourse. The new variants of fashion are applied by Andrea through her fashion discourse that are acceptable and has contributions to the context of American fashion discourse. From the genealogy analysis, it shows that Andrea’s fashion discourse represents American fashion discourse that has identical dresses of casual style as a social symbol of middle class or working class.
Keywords: Fashion Discourse, Power, Genealogy, Michel Foucault, Post Structuralism.