An Analysis of Online Shop Register Terms and The Customers’ Response in Some Online Shopping Websites

 

An Analysis of Online Shop Register Terms and The Customers’ Response in Some Online Shopping Websites; Shilviani Juwita Mashaq;110110101023;2016; English Department; Faculty of Humanities; Jember University; 63 pages.

 

This thesis deals with the analysis of online shop register terms and the customers’ response to the three fashion online shops, namely twentyone closet, LSEY_store, and adorable project which are concerned with the terms classified as the register terms, the word formation process, and the customers’ response to the use of register terms. The purposes of the study are to discover and describe the register terms found in fashion online shops, to find out the ways how the register terms which are used are formed and know the customers’ response to the use of register terms in fashion online shops. The significance of this study is expected to get a deep understanding of the register used in fashion online shop and the customers’ response through the register.

The data in this writing are qualitative which means the data are the register terms and information that are used in three fashion online shops. There are 3 data collection methods in this study namely observation, questionnaires and telephone interview. The purpose of observation is to find all the register terms by criteria sampling in three fashion online shops. The questionnaire is used to know the customers’ understanding of the register terms used in three fashion online shops, and the interview is used to know the customers’ response to the register terms used in three fashion online shops.

The observation results are that there are 56 register terms used in the three fashion online shops. From 56 register terms, there are 7 register terms that have connotative meaning, and the other register terms have lexical meaning.  The result of the observation of the word formation processes shows that there are 36 of 56 words that undergo the word formation processes. The 36 words consist of 14 words as an abbreviation, 2 words as blending, 3 words as clipping, 1 word as compounding, 6 words as inflection, 3 words as derivation, and 7 words as Indonesian prefix + English morpheme. The last analysis is the customers’ response to the use of the register terms in three fashion online shops. There are 2 sections in the customers’ response analysis, questionnaire and telephone interview. The questionnaire is used to know the customers’ understanding of the register terms. The telephone interview is used to know the customers’ response to the use of the register terms. From 20 respondents, there are only 5 – 10 persons who understand the register terms correctly. Most respondents who understand the register terms are male respondents. Male has better understanding of the register terms. The understanding of the register terms is influenced by the respondents’ age, the background of education, and occupation. From these results, it can be seen that the understanding of the register terms is influenced by the background of education and occupation of the participants. The higher a people’s education and occupation, the better their understanding on foreign language.

 

 

 

 

 

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